Customer Satisfaction Survey Questions: How to Measure.
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The research was carried out in a short period of 6 weeks because of which simple random and judgemental sampling is used. Limited sample size (100). The information might be biased because the information collected is given by the customer which doesn’t have any proof and depends upon different customers according to their satisfaction level.
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Research Paper Accepted for publication in Managing Service Quality, 2011. 2 The Customer Experience: A Road Map for Improvement Acknowledgment We are indebted to Professor Scott Sampson from Brigham Young University for his considerable help and expertise with the literature section defining an experience and a service. Introduction Pine and Gilmore (1998 and 1999) were some of the first.
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Multi-channel client management is therefore a marketing function of customer-centric, different from ancient sales-channel research that concentrates on the firm as well as distributors (Rangaswamy et al 2005). Therefore Tesco has diversified its channels by which existing as well as potential customers can able to can interrelate with the business. The Internet, ATMs, kiosks, call centers.